D.Litt. (Advertising Management), Ph.D., MBA, PGDM
Prof. Pinak Nath Jha, Director of SMS Varanasi, holds a D.Litt. in Advertising Management along with a Ph.D., MBA, and PGDM. With 31 years of rich teaching and research experience, he specializes in Marketing Management, Integrated Marketing Communication, and Consumer Behaviour. He has an impressive academic record with 17 international and 10 national research publications. Prof. Jha has also presented 17 papers at national and international conferences and is an active member of the Varanasi Management Association (VMA). His contributions include the authorship of three books and book chapters in the field of management.
Teaching & Research Experience:
31 Years
Areas of Interest:
Marketing Management, Integrated Marketing Communication, Consumer Behaviour
Paper Publications (International / National):
17 / 10
Papers Presented at Conferences (International / National):
17
Professional Membership:
Varanasi Management Association (VMA)
Books / Book Chapters:
03
